Quick Summary
- Setup: Full-scale brand display installations and roadshow event setup for CelcomDigi’s Chinese New Year campaign.
- Venue: North Court, Mid Valley Southkey, Johor Bahru.
- Key Deliverables: Expo Rib event carpeting, custom exhibition fabrication services, festive decorations, and on-site technical crew.
- Execution: Handled via overnight site deployment to comply with operational hours and ensure zero disruption to retail traffic.
William Exhibition recently completed a comprehensive roadshow event setup for CelcomDigi at Mid Valley Southkey, Johor Bahru. We handled everything from flooring prep to fabrication setups and structural assembly, transforming the mall’s North Court into an active, high-traffic commercial event space.
Meeting Mall Deadlines with Smart Layout Solutions
Planning a major brand launch inside a busy shopping mall requires strict logistics management as our crew are expected to deliver a complete, retail-ready structural layout overnight.
We used a smart mix of fast-assembly carpentry and on-site re-skinning. Our team carried out the night-time installation, laying the floor, securing the main structures, and mounting the heavy graphics. Everything was completed and ready by the next morning.
On-Site Execution: Brand Display Installations & Exhibition Fabrication Services
We built the setup in careful stages to make sure it was safe and neatly aligned across the whole area.
Flooring & Foundations
- Expo Rib Carpet Installation: We laid down a massive 39ft x 39ft commercial-grade Expo Rib carpet across the North Court floorplan.
- Industrial Double-Sided Tape: The entire perimeter and all internal seams were secured using heavy-duty tape. This keeps the carpet flat and tight, preventing any tripping hazards under heavy foot traffic.
Fabrication Setups & Structural Assemblies
- Cherry Blossom & Centre Platform: We installed a raised wooden centre platform to serve as the main visual anchor. Our crew anchored a large artificial cherry blossom tree onto this base to give the booth its festive look.
- VAS Area Structure: We built a dedicated Value-Added Services (VAS) zone from the ground up, complete with a custom wooden counter designed specifically to house Nintendo Switch gaming consoles.
- Wooden Blind Box Structure: We also installed the event branding onto the wooden box structure to complete the required visual application.
Festive Styling & Technical Site Crew
- CNY Decoration Work: We decorated the central setup with festive Chinese New Year ornaments, focusing the hanging decorations directly on the branches of the cherry blossom tree.
- On-Site Crew: For the entire 7-day run, our crew was on standby on-site to handle daily layout maintenance, carpet checks, and structural troubleshooting to keep the site in top condition.
Site Execution Highlights
- Strategic Re-Skinning Saves Money: Reusing existing timber frames for items like the blind box saves on transport weight and fabrication time while delivering a fresh, retail-standard look.
- Dedicated Foot-Traffic Zoning: Placing the interactive Nintendo Switch counter away from the main service desk keeps the crowd moving and prevents bottlenecks.
- Double-Taped Exhibition Carpeting: Running heavy double-sided tape under a 39ft x 39ft layout ensures the carpet edges will not curl or lift over a gruelling 7-day retail event.
Frequently Asked Questions (FAQ)
What type of event carpeting do you use for indoor mall roadshows?
We use heavy-duty EXPO RIB carpeting. It is durable enough to handle thousands of foot traffic daily and thin enough to allow under-carpet data and power lines to run safely without creating visible bumps.
Can you refresh existing exhibition fabrication structures with new branding?
Yes. If you have solid wooden display frames or blind boxes from a previous campaign, our exhibition fabrication services can strip down the old vinyl and reinstall fresh graphic printing on-site to save you fabrication costs.
How long does it take to deploy a roadshow event setup in a JB mall?
For an intensive build like this 39ft x 39ft footprint, our crew can complete the event carpeting, fabrication setups, and decoration overnight.
Book Your Next Roadshow Event Setup
Need an experienced team to handle your next roadshow event setup or brand display installations in Johor Bahru? William Exhibition provides the equipment, manpower, and logistics to build your project safely and on time.
Contact William Exhibition today at sales@williamexhibition.com or call 07-351 5333 to plan your setup!
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